The traditional agency mould is over 50 years old. Slow and hierarchical, it's not the most responsive way of producing creative solutions. It was never designed to be so.
The Breed way is freshly conceived and uniquely fit for purpose. Designed for, and in, a digital world. Which means we understand and willingly provide the creative skills to reach a culture that's as likely to watch YouTube as ITV. That sees ads on their mobile phones as much as in the supplements.
By moulding this communications team to fit you, Breed provides brilliant creative work that's exactly and totally in tune with your requirements. We hand pick from our unique network of the most talented names in this industry - creatives, planners, production specialists - across all platforms. They are joined by a member of our in-house team, the Breed manager who runs your agency for you.
That he can do it more cost effectively and accountably than in an agency model over half a century old, isn't surprising. We hope you'll agree it's worth a conversation.
Breed has created Britain's largest, most highly regarded creative and strategic network. From this deep talent pool, your agency is chosen, moulded and managed by the Breed in-house team based in Central London.
PETER TRAVIS
An experienced agency boss, Peter's career is remarkable for its diversity and commitment. He ran the Dell account for 12 years, handled the Pan European advertising for multinationals like NEC and NTT DoCoMo. He is noted for the FMCG success stories of Yakult and Pataks and for much awarded travel campaigns like The English Riviera and Bourne Leisure.
JOHN STUART
John's innovations in traffic and production processes have changed the ad industry; his creative management system to control time and costs is now adopted universally. Recognised as an industry guru, John consults with agencies and companies on the challenges caused by new technologies and the dynamics of change.
MARTIN HANDYSIDE
In 1995, after years of rigorously shaping best logistics practice from inside and outside agencies, Martin left his position as Operations Director of Ammirati Puris Lintas to set up White Door. There he started building a global creative and strategic talent resource. Today it is unrivalled and is the very heart of the Breed offer.
Our work spans TV, cinema, radio, press, posters, DM, online, mobile, point-of-sale and experiential. Because of the size of our creative and planning resource, we are able to select specialists in whichever media is right for your brand. That's how we have built teams for these clients.
- Bourne Leisure
- BT
- Capital One
- Coillte
- Coty
- Hammerson
- Healthspan
- ITV
- LBC
- Lloyds TSB
- Scottish & Newcastle
- Specsavers
- Tussauds Group
- Walt Disney Corporation
At Breed we believe your advertising team should be exactly and totally matched to your needs. That, in today's business world, there's no excuse for anything less. And therefore, whatever the size of your communications project, we will shape the best creative and strategic talent and their operational responsiveness to fit you - with all the benefits that brings.
If this breed promise touches a nerve, If it coincides with your own questioning of the cost and speed of the traditional agency mould, we'd invite you to explore how breed could work for you.
You'd meet with one of our senior partners, either at our place or yours. We probably need about an hour.
Let's talk.
You'll find us at:
81 Whitfield Street, London W1T 4HF
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You can call Martin Handyside or Peter Travis in our London office
on +44(0)20 7462 7888
Alternatively, you can email.
We're always looking for new people to dive into our talent pool.
Complete our online database at www.breedtalentdb.co.uk